It’s a scene all parents are familiar with. Your child’s birthday party is over, the clean-up is underway, and there’s a pile of gifts that have been opened during the day. But as our kids seem to accumulate more and more stuff, party gifts often end up unused as our children receive presents they don’t need.
This scenario was all-too-familiar to Australian mum Marta Barbayannis. Frantically trying to keep up with seemingly endless party invitations that her young children received each week, the joy of gift giving soon became another unwanted stress.
And when it came to her own kids’ birthdays, she was quick to realise that as they had so much stuff already, toys were accumulating faster than they could be used – and many ended up in the back of a cupboard somewhere, never to be played with.
Australian households spend an average of $1000 a year on presents, and constantly buying toys for kids’ parties is a common contributor to this figure.
That’s why Marta created GiftWell – an app that makes it easy to ask for cash gifts for children’s parties, and relieves many frazzled parents in the process.
Why kids love cash gifts too
By requesting money in place of more traditional gifts, parents are able to begin teaching their children about the value of cash, saving up for a bigger-ticket item that they’re guaranteed to love.
Party guests can contribute to something the birthday child will love for years to come, instead of perpetuating the politics of kids’ parties that result in toys and presents they don’t actually need.
Christmas and other big events during the year allow plenty of other opportunities for the joy of unwrapping presents; kids will appreciate the process more if it’s not on rotation for their birthday as well.
Society’s views are changing
GiftWell comes at a time when society is shifting its views on cash gifts – once seen as ungrateful or lazy, gifting money is now realised as a way to help kids purchase something they really want. Parents are acknowledging across the board that the stress of finding the ‘perfect’ toy on a weekly basis is a stress that no-one wants or needs, and that gifting money is just as appreciated – and often put to better use.
How it works
Creating a straightforward approach to managing your child’s cash presents, GiftWell allows guests to easily and securely send their money within the app, and add a personalised message for the birthday child.
Thanking the other parents has never been easier, as you’ll have a list of contributors at your fingertips. This also helps you remember who to share your child’s big purchase with down the track!
Make your child’s birthday one to remember and let GiftWell take care of the presents this year. It’s easy to create your campaign in the app, and send your event ID out with the invitations.
Forget cleaning up wrapping paper and trying to find a use for three more Nerf Guns in the house, download GiftWell and streamline your child’s upcoming party.
